It’s that time of year again – with the highly anticipated UF AWARDS MEA 2025 now firmly in view for the industry’s top B2C and B2B brands. Nominations for these sought-after titles are now officially underway, with more than just bragging rights on the line for best performing companies. At stake are the most credible awards in the industry, showcasing excellence across the Middle East & Africa Region. Does your brand have what it takes to secure one of these noteworthy honours?

Each year, UF AWARDS recognise the elite B2C and B2B brands in the online trading and fintech space. The goal of these is to provide both traders and businesses with an industry benchmark for transparency and achievement. UF AWARDS are more than just a title, but a stamp of approval, identifying the best companies to trade and do business with.

Biggest Advantages of Receiving a UF Award

Competition for this year’s awards will be higher than ever, with plenty of excitement and hype already surrounding this process. Winning a UF Award is the crowning achievement of any company, and rightfully so. These titles come with plenty of advantages for winning brands, with this year’s awards looming as some of the most anticipated yet.

Winning a UF Award earns an unparalleled level of respected industry distinction from both peers and potential clients. This sends an unmistakable signal of validation that has no equal with other awards. Each winning brand also has the chance to showcase its visibility on MEA’s biggest stage to a highly targeted and specific audience.

This is instrumental in strengthening one’s brand reputation, visibility, and of course credibility. Securing a UF Award is the ultimate achievement that a company can aspire to and is the most surefire way to differentiate oneself from any competitors.

Everything You Need to Know About the Nominations Process

The path to victory for your brand starts today with the Nomination Stage! This round represents the best opportunity for brands to submit their candidacy and be eligible for voting in the following round. Nominations are open for all registered participants until December 13. If you have not already done so, make sure to sign up on the UF AWARDS MEA 2025 website to begin filling out the nomination form.

All brokers and fintech providers are encouraged to submit their nominations for these distinguished awards. Once you are registered, just head over to the Nominations Portal where you can officially nominate any brand of your choosing in its strongest respective categories. Participants can explore a wide range of noteworthy categories up for grabs, including some of this year’s most popular titles:

MOST TRUSTED BROKER – MEA

BEST IB/AFFILIATE PROGRAMME – MEA

BEST TRADING CONDITIONS – MEA

BEST TRADING PLATFORM – MEA

BEST CONNECTIVITY PROVIDER – MEA

BEST CRM SOFTWARE PROVIDER – MEA

Nominations will be followed shortly after by the public Voting Stage, which will last from December 23 to January 3. Of note, only registered users will be able to cast their vote. The eventual winners will be unveiled at the upcoming UF AWARDS MEA 2025 Ceremony, taking place exclusively at the iFX EXPO Dubai 2025.